Websites Using Facebook Pixel

Facebook Pixel is a JavaScript tracking code that monitors visitor actions on websites for advertising and retargeting purposes through Facebook's ad platform. It enables conversion tracking, audience building, and campaign optimization by collecting data on user behavior.

Categories: Advertising, Retargeting

Official website: https://www.facebook.com/business/tools/meta-pixel

26588 websites using Facebook Pixel

Facebook Pixel is ranked #2 of 306 in Advertising by website adoption.

Advertising alternatives ranked by popularity

Google AdSense — 51,155 websites
Google Ads — 26,100 websites
Unruly — 24,686 websites
Yahoo Advertising — 22,118 websites
Yahoo DSP — 21,992 websites
GumGum — 21,208 websites
LoopMe — 20,393 websites
RhythmOne — 19,901 websites
InMobi — 19,437 websites
DoubleClick — 17,734 websites

Technologies commonly used with Facebook Pixel

Open Graph — 77% co-occurrence
Google Analytics — 72% co-occurrence
Google Analytics 4 — 67% co-occurrence
Google Tag Manager — 61% co-occurrence
PHP — 59% co-occurrence
Schema.org — 53% co-occurrence
jQuery — 50% co-occurrence
Cloudflare — 48% co-occurrence

How WhatStack detects Facebook Pixel

WhatStack detects Facebook Pixel by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.

Frequently Asked Questions

What is Facebook Pixel?: Facebook Pixel is a JavaScript tracking code that monitors visitor actions on websites for advertising and retargeting purposes through Facebook's ad platform. It enables conversion tracking, audience building, and campaign optimization by collecting data on user behavior.
How many websites use Facebook Pixel?: WhatStack has detected Facebook Pixel on 26588 websites in our database.
How do you detect Facebook Pixel?: We analyze HTTP headers, HTML source, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries to identify Facebook Pixel with high accuracy using signature-based pattern matching.