Google Tag Manager is a tag management system that allows marketers to deploy and manage tracking codes, analytics tags, and marketing pixels without modifying website code. It centralizes tag administration, improves site performance, and enables non-developers to manage marketing technology implementations.
Categories: Tag manager
Official website: https://tagmanager.google.com
Google Tag Manager is ranked #1 of 15 in Tag manager by website adoption.
WhatStack detects Google Tag Manager by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.