Websites Using Google Analytics 4

Google Analytics 4 is the latest generation of Google's web analytics platform, using event-based tracking instead of session-based measurement. It provides cross-platform tracking, enhanced privacy controls, predictive analytics, and unified reporting for websites and mobile apps.

Categories: Analytics, Web analytics

Official website: https://developers.google.com/analytics

108496 websites using Google Analytics 4

Google Analytics 4 is ranked #2 of 477 in Analytics by website adoption.

Analytics alternatives ranked by popularity

Google Analytics — 122,577 websites
Cloudflare Browser Insights — 31,066 websites
Yandex Metrica — 13,845 websites
Matomo — 13,458 websites
Matomo Analytics — 13,195 websites
Hotjar — 6,403 websites
Site Kit — 5,847 websites
Liveinternet — 3,325 websites
Adobe Analytics — 2,609 websites
Site Kit by Google — 2,260 websites

Technologies commonly used with Google Analytics 4

Google Analytics — 5% co-occurrence
Open Graph — 4% co-occurrence
PHP — 3% co-occurrence
Schema.org — 3% co-occurrence
jQuery — 2% co-occurrence
Cloudflare — 2% co-occurrence
MySQL — 2% co-occurrence
HTTP/3 — 2% co-occurrence

How WhatStack detects Google Analytics 4

WhatStack detects Google Analytics 4 by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.

Frequently Asked Questions

What is Google Analytics 4?: Google Analytics 4 is the latest generation of Google's web analytics platform, using event-based tracking instead of session-based measurement. It provides cross-platform tracking, enhanced privacy controls, predictive analytics, and unified reporting for websites and mobile apps.
How many websites use Google Analytics 4?: WhatStack has detected Google Analytics 4 on 108496 websites in our database.
How do you detect Google Analytics 4?: We analyze HTTP headers, HTML source, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries to identify Google Analytics 4 with high accuracy using signature-based pattern matching.