Google Analytics 4 is the latest generation of Google's web analytics platform, using event-based tracking instead of session-based measurement. It provides cross-platform tracking, enhanced privacy controls, predictive analytics, and unified reporting for websites and mobile apps.
Categories: Analytics, Web analytics
Official website: https://developers.google.com/analytics
Google Analytics 4 is ranked #2 of 477 in Analytics by website adoption.
WhatStack detects Google Analytics 4 by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.