Google Analytics is a web analytics service that tracks and reports website traffic, user behavior, and conversion metrics. Universal Analytics (the traditional version) has been the standard analytics platform for millions of websites before transitioning to GA4.
Categories: Analytics, Web analytics
Official website: https://analytics.google.com
Google Analytics is ranked #1 of 477 in Analytics by website adoption.
WhatStack detects Google Analytics by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.