Yahoo DSP (formerly Verizon Media DSP/BrightRoll) is a demand-side platform for programmatic advertising.
Categories: Advertising
Official website: https://www.adtech.yahooinc.com/advertising/dsp
Yahoo DSP is ranked #6 of 306 in Advertising by website adoption.
WhatStack detects Yahoo DSP by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.