Facebook Pixel Advanced Matching is a feature that allows the optimization of Meta ads by sending hashed customer information with Meta Pixel events, aiding in improved conversion attribution and broader audience reach.
Categories: Tag manager
Official website: https://www.facebook.com/business/help/611774685654668?id=1205376682832142
Facebook Pixel Advanced Matching is ranked #11 of 15 in Tag manager by website adoption.
WhatStack detects Facebook Pixel Advanced Matching by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.