OpenX is an independent supply-side platform and ad exchange that connects publishers with advertisers through programmatic advertising. It provides ad serving, real-time bidding, and yield optimization tools for digital publishers to monetize their inventory.
Categories: SSP / Ad exchange
Official website: https://www.openx.com
OpenX is ranked #7 of 77 in SSP / Ad exchange by website adoption.
WhatStack detects OpenX by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.