PubMatic is a supply-side platform (SSP) and programmatic advertising exchange that enables publishers to manage and sell their digital ad inventory to advertisers. It provides header bidding, real-time bidding, and yield optimization for publishers.
Categories: SSP / Ad exchange
Official website: https://pubmatic.com
PubMatic is ranked #4 of 77 in SSP / Ad exchange by website adoption.
WhatStack detects PubMatic by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.