DoubleClick Floodlight is a tracking and conversion measurement system within Google's Campaign Manager. It uses tags to track user actions, conversions, and sales after ad exposure, enabling campaign performance analysis and attribution.
Categories: Advertising
Official website: https://support.google.com/ds/answer/6029713?hl=en
DoubleClick Floodlight is ranked #18 of 306 in Advertising by website adoption.
WhatStack detects DoubleClick Floodlight by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.