Matomo Tag Manager is an open-source tag management system that allows users to manage website tracking codes and marketing tags without editing site code. The tool integrates with Matomo Analytics and other platforms, providing privacy-focused tag management with self-hosting capabilities.
Categories: Tag manager
Official website: https://matomo.org/guide/tag-manager/
Matomo Tag Manager is ranked #12 of 15 in Tag manager by website adoption.
WhatStack detects Matomo Tag Manager by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.