Oracle BlueKai is a cloud-based big data platform that enables companies to personalise online, offline, and mobile marketing campaigns.
Categories: Segmentation
Official website: https://www.oracle.com/cx/marketing/data-management-platform
Oracle BlueKai is ranked #4 of 8 in Segmentation by website adoption.
WhatStack detects Oracle BlueKai by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.