Nielsen Digital Ad Ratings provides audience measurement and verification for digital advertising.
Categories: Ad verification
Official website: https://www.nielsen.com/solutions/media-planning/digital-ad-ratings/
Nielsen DAR is ranked #14 of 20 in Ad verification by website adoption.
WhatStack detects Nielsen DAR by analyzing HTTP headers, HTML source code, JavaScript globals, meta tags, cookies, DNS records, and ads.txt entries using signature-based pattern matching across 10 different analyzers.